How Booksy grew with 1,700%+ business registration increase
We developed a groundbreaking TikTok-first marketing strategy specifically designed for B2B audience acquisition in the beauty professional vertical.
The Challenge
Booksy needed to break through the saturated B2B SaaS marketing landscape and reach beauty professionals where they actually spend their time - on social media. Traditional B2B marketing channels weren't resonating with nail technicians, barbers, and salon owners who were increasingly consuming content on TikTok. The platform was struggling with high customer acquisition costs on traditional channels like Meta and TikTok, while competitors dominated the professional beauty software space with conventional marketing approaches.
Our Solution
We developed a groundbreaking TikTok-first marketing strategy specifically designed for B2B audience acquisition in the beauty professional vertical.
Authentic Creator Partnerships
Built relationships with real beauty professionals who became genuine advocates, showcasing actual business challenges like no-shows and double bookings that Booksy solves
Pain Point-Focused Content Strategy
Created TikTok-native content addressing real operational frustrations beauty professionals face daily, positioning Booksy as the practical solution
Platform-Native Performance Optimization
Developed TikTok-specific testing and optimization frameworks focused on driving actual business registrations rather than vanity metrics
The Results
Measurable impact across all key performance indicators
Business Registrations increased 1,700%+ in 3 months
App Installs saw 637% month-over-month jump
92% drop in cost per business registration month-over-month