Compliance & Regulations
Navigating strict advertising guidelines for health claims and medical products
Health & wellness
Help people understand your product.
Build health and wellness campaigns around clear product information, audience needs and responsible messaging.
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Navigate health marketing regulations
Health and wellness marketing requires expertise in compliance, trust-building, and ethical promotion.
Trust & Credibility
Building consumer confidence in health and wellness products
Audience Education
Communicating complex health benefits in accessible ways
Precise Targeting
Reaching the right health-conscious consumers without broad assumptions
Build trust + drive sales
Regulatory knowledge combined with proven performance marketing.
Health & Wellness Specialties
Specialized expertise across different health and wellness verticals
What’s included
Supplements & Nutrition
Drive sales while maintaining FDA compliance for dietary supplements and functional foods
- Structure/function claims
- Third-party testing highlights
- Ingredient education
- Lifestyle targeting
Scale health brands responsibly
Let's audit your current marketing for compliance gaps and growth opportunities.
Working together
Questions about working together.
How does 9AM keep health and wellness campaigns compliant with advertising regulations?
We review ad copy, creative, landing pages, and supporting evidence against FTC Health Products Compliance Guidance, relevant FDA claim requirements, and applicable advertising policies. This includes checking claim substantiation, structure and function wording, required disclosures, personal attribute language, and restricted health content. Our team also coordinates with your legal or regulatory team when formal approval is required.
Can 9AM market supplements without making prohibited health claims?
Yes. We position supplements around what consumers can confidently verify rather than exaggerated promises. Our messaging highlights ingredients, their intended role in the body, product quality, third-party testing where available, and everyday wellness applications. We carefully review the wording to avoid claims that a supplement can diagnose, treat, cure, or prevent a disease.
Can before/after content and testimonials be used compliantly in health and wellness advertising?
They can, but they require careful review. We evaluate testimonials, visual transformations, disclosures, and supporting evidence to determine whether they align with advertising policies and applicable regulations. When a claim cannot be adequately substantiated, we recommend an alternative creative that communicates product value without creating unnecessary compliance risks.
How does 9AM build trust for health products that require more consumer education?
We explain complex health information in clear, everyday language that people without a medical background can easily follow. Our campaigns use educational content, expert perspectives, visual demonstrations, and direct answers to common questions. This helps consumers see how the product may fit their needs and feel more confident before making a purchase.