How NIQ grew with $20M+ media budget managed
We developed a comprehensive global performance marketing engine designed specifically for large-scale consumer panel recruitment across diverse international markets.
The Challenge
NIQ (NielsenIQ), the world's leading consumer intelligence company, needed to rapidly scale their consumer panel recruitment across 17+ countries while maintaining strict cost-per-acquisition targets. With their Homescan panel requiring 250,000+ active households globally to deliver accurate market insights, NIQ faced the challenge of recruiting quality panelists at scale across diverse markets, languages, and cultural contexts. Traditional recruitment methods were proving too expensive and couldn't deliver the volume needed to maintain panel representativeness across multiple international markets simultaneously.
Our Solution
We developed a comprehensive global performance marketing engine designed specifically for large-scale consumer panel recruitment across diverse international markets.
Multicultural UGC Production System
Built a network of 100+ unique creators per month across 17+ countries, producing culturally relevant content in 20+ languages
Cross-Channel Performance Architecture
Implemented sophisticated campaign management across 5+ digital acquisition channels with country-specific optimization
Scalable Quality Assurance Framework
Developed advanced targeting and screening protocols to ensure recruited panelists met NIQ's demographic and behavioral requirements
The Results
Measurable impact across all key performance indicators
Successfully managed 8-figure paid media budget across all markets
Global Reach across 17+ different countries with 5+ acquisition channels
Creator Network of 100+ unique creators per month across multiple countries