How Unroll.me grew with 7M+ app installs
We combined creator-led authenticity strategy with cross-platform performance optimization and creative volume testing framework to scale Unroll.me's user acquisition.
The Challenge
Unroll.me needed to scale user acquisition for their email management app in the competitive productivity market while educating users about the value of inbox organization. The challenge was demonstrating the app's utility in a crowded space of productivity tools.
Our Solution
We combined creator-led authenticity strategy with cross-platform performance optimization and creative volume testing framework to scale Unroll.me's user acquisition.
Creator-Led Authenticity
Partnered with 8 different creators monthly to showcase real email management struggles and solutions
Cross-Platform Optimization
Implemented performance marketing across multiple channels with unified tracking and optimization
Volume Testing Framework
Developed systematic creative testing approach to identify winning concepts at scale
The Results
Measurable impact across all key performance indicators
Generated over 7 million app installs across all platforms
Successfully managed and optimized $3M+ in paid media spend
Consistent creator partnerships producing authentic content monthly