In a market like New York, with over 40,000 Amazon sellers, it’s not easy to stand out.
It gets doubly hard when your whole strategy rests on the same PPC ads everyone else is doing.
Advertising in the Big Apple, and eventually taking a bite of its $51 billion e-commerce market revenue cap, calls for an integrated marketing approach that only the best Amazon advertising agencies can provide.
Agencies that use integrated advertising will mix in elements of organic discovery, sponsored ads, and brand authority-building into one big melting pot. This’ll make it easier for your target audience to identify your products from the slew of options Amazon gives them.
This guide will highlight the 9 best Amazon marketing agencies in New York, and what to look out for before committing to any one of them.
*Disclaimer: Yes, we included ourselves in this list. We evaluated 9AM using the same criteria as the other agencies and will cover both strengths and limitations objectively so you can decide if they’re a fit.
How We Vet the Best Amazon Advertising Agencies for NYC
We vet the best Amazon ad agencies like any true New Yorker vets a good New York Slice.
We look beneath the apparent similarities to analyze what makes them tick and how they meet Amazon’s many, many demands with their skill sets.
Most brands would think an Amazon campaign is won when sales are made, but that’s not the whole picture.
So yes, we naturally reviewed agency case studies for highlights of your typical conversion metrics, such as ACoS (Advertising Cost of Sale), which is similar to a basic ROAS. But for Amazon, it was more important for us to look at the true cost of a sale with TACoS (Total Advertising Cost of Sale), which is the ratio of ad spend to all sales (paid and organic), and blended ROAS.
And then beyond that, we looked at agencies that can activate your full-funnel strategies with Amazon DSP (Demand Side Platform). We’ll talk more about this tool later, but it essentially lets you meet customers earlier in the user journey. So you outpace the competition with more visible brand awareness.
We also made sure all agencies on our list have a New York base of operations or at least a strong presence there, since this makes localization and in-person strategy meetings easier to manage.
Other Amazon-winning qualities in all the agencies you’ll read about below are:
- Clear reporting and communication style
- Expertise in integrated ad strategies
- A dynamic team for pivoting quickly and creative velocity
9 Best Amazon Advertising Agencies in New York
There’s a generous number of Amazon ad agencies in New York. And there’s even a lot more, if you want to count PPC-only agencies that offer Amazon services on the side.
Because of that very point, we’ve sifted through them all to bring you the Amazon agencies best at increasing revenue and profitability while also meeting your brand awareness goals.
Incrementum
- Website: https://incrementumdigital.com/
- Location: 416 Langley Ave, West Hempstead, New York, 11552
- Core services: Amazon advertising management, Amazon DSP management, creator connections, brand management, and Walmart advertising management.
- Rating: 4.7/5 (Trustpilot)
Incrementum is a full-funnel NYC advertising agency that specializes in retail marketing. We like that they use data-driven PPC and DSP execution hand-in-hand, so they don’t isolate campaign management.
They help brands reach their desired New York audiences with their proprietary platform, DataOwl analytics. This system brings TACoS, audience overlap, and growth opportunities into a single dashboard. It’s no wonder clients like Samsonite, Super Mario Galaxy, and the Martha Stewart brand trust the agency with their Amazon activations.
They’ve also been nominated for Amazon Partner awards multiple times, even winning one.
Envision Horizon
- Website: https://www.envisionhorizons.com/
- Location: 147 W 25th St, 5th Floor, New York, NY 10001
- Core services: Amazon advertising, Amazon growth, Amazon DSP, Amazon Marketing Cloud, retail media marketplaces, performance accelerators.
- Rating: 4.9/5 (Clutch)
Envision Horizons doesn’t follow the script you’d expect from a marketing firm in any niche because they focus on the business level first. To them, Amazon advertising is an extension of your retail operations, so they use your business goals as a North Star for your advertising goals.
Their proprietary myHorizons platform is great from that POV because it connects ad performance with inventory, SEO, and buy box data. What this means is you get campaigns that are adjusted in real time based on stock risk, keyword movement, and profitability signals. In the City that never sleeps, creative velocity at that scale is everything.
9AM
- Website: https://nine.am/
- Location: 90 Broad St, 2nd Floor, New York, NY 10004
- Core services: Amazon DSP, Advanced Amazon targeting, lookalike audiences, remarketing, brand store integration, smart bidding optimization, and video creative.
- Rating: 4.9/5 (G2)
9AM runs Amazon advertising within a broader attribution system that connects your marketplace performance with paid media outside Amazon.
You need this when Amazon isn’t your only growth channel. For example, discovery might happen on TikTok, while the actual purchase happens on Amazon.
A clear example is EVRY Jewels. 9AM managed a $1M media budget and built a high-volume creative testing system across channels, helping scale the brand from $6M to $100M in annual revenue.
One drawback is that this model relies on clean tracking and sufficient spend. Smaller brands or teams without solid data may struggle to get meaningful insights from it.
Beyond Media Global
- Website: https://www.bmgww.com/
- Location: One World Trade Center, 66th Floor, New York, NY 10007
- Core services: First-party research, AI-powered SEO, Agentic Artificial Intelligence, performance media, web development.
- Rating: 3.9/5 (Trustpilot)
Beyond Media Global uses agentic AI to activate first-party data inside Amazon’s ecosystem. Basically, the agency connects your CRM data to audience building, bidding logic, and campaign segmentation.
This shows up through Amazon DSP and AMC, where customer data can be mapped into audiences for retargeting, lookalikes, and lifecycle-based messaging. That means they optimize campaigns around actual purchase behavior and customer value.
So they help you move from basic Sponsored Ads optimization to a more audience-driven model that supports both acquisition and retention.
That’s why they are an official Amazon Ads Partner with a foothold in what makes bids tick on the platform.
Acadia
- Website: https://acadia.io/services/retail-media-marketplaces/amazon-ppc-advertising/
- Location: 26 Broadway, Ste 846, New York, NY 10004
- Core services: Amazon PPC management, Amazon DSP and AMC audience targeting, campaign structuring and bid automation, full-funnel retail media strategy.
- Rating: 4.8/5 (Clutch)
Acadia does Amazon PPC and retail media, and works across Sponsored Ads, DSP, and AMC. They have the experience for all that too, as they’ve been active on Amazon since 2015.
Campaigns are built around clear goals, whether that’s market share or profitability, and supported by tools like Pacvue for bidding, keyword harvesting, and dayparting. They also layer in proprietary reporting to track your performance every day and adjust when you need.
Apart from ads, Acadia can help you with content, operations, and external traffic. However, one limitation is that their setup can feel heavy for smaller brands without enough spend or data to support it.
Podean
- Website: https://podean.com/
- Location: 1216 Broadway, Floor 2, New York, NY 10001, USA
- Core services: Amazon PPC management, global marketplace benchmarking, media efficiency analysis (WOAS), cross-market performance reporting, category and competitor insights.
- Rating: N/A
Podean has a data-heavy approach to Amazon performance. The agency built its own benchmarking tools, like the Marketplace Index™, which analyzes thousands of brands across categories and regions to show where you stand and where you’re losing ground.
So Podean looks at broader signals like content quality, retail readiness, customer sentiment, and media efficiency. Their WOAS (Waste of Ad Spend) framework highlights inefficiencies in budget allocations and how they’re used across campaigns.
If you’re operating across multiple markets and need a clearer view of performance, you’ll genuinely appreciate that. Of course, this can feel overly analytical for smaller teams that just need straightforward PPC execution.
Thrive Internet Marketing Agency
- Website: https://thriveagency.com/
- Location: 626 Cole Ave, Suite 488, Dallas, Texas 75204
- Core services: Amazon SEO, Amazon PPC, Amazon Storefront & Branding, Amazon seller consulting, Amazon posts management, Amazon DSP advertising management.
- Rating: 4.6/5 (Clutch)
Thrive Internet Marketing Agency’s whole thing is maintaining profitability controls at the campaign level.
As proof, they combine manual and automated targeting with the kind of full-funnel ad strategies designed to capture audiences on and off Amazon to improve profit margins.
By doing this, they tie execution tightly to Amazon-relevant performance metrics, so that even your Sponsored Product ads won’t waste ad spend when you’re trying to scale visibility.
Their expertise in pairing certified execution with an Amazon growth system centered around sales is the main reason they’ve had 7 consecutive Inc. 5000 placements.
Olifant Digital
- Website: https://olifantdigital.com/
- Location: 1412 Broadway 21st Floor, New York City, New York 10018, United States
- Core services: Amazon PPC management, account restructuring, performance creative, cross-channel paid media, conversion rate optimization.
- Rating: 5/5 (Clutch)
Olifant Digital is great if you’re looking for someone who operates like an extension of your internal team. They handle Amazon, but also do paid media, creative, and retention. That’s an asset if you’re scaling across channels.
Of course, if you’re looking for a deep Amazon-only strategy (DSP, AMC, etc.), their offering may feel less specialized.
So let’s look at exactly what they can help you with, Amazon-wise. Here, we can say they’re very hands-on with daily PPC optimization, account restructuring, and regular A/B testing. Plus, they’re fast, especially in creative testing and campaign iteration. In other words, they’re great for PPC Amazon ads.
Emplicit
- Website: https://emplicit.co/
- Location: 224 West 35th Street, Suite 500 PMB 215, New York, NY 10001
- Core services: Full-service management, content creation, brand protection, and logistics and margin optimization.
- Rating: 4.8/5 (DesignRush)
Emplicit is an eCommerce advertising agency that specializes in Amazon and TikTok Shop ads. Their approach to eCommerce marketing is built around retail-readiness signals that tie your campaign levers to inventory levels, pricing, and the diversity in your catalog.
Plus, they use proprietary reporting systems like Stonehenge and FlatFilePro that show Seller and Vendor data through a consolidated lens. ITherefore, your Sponsored Ads and DSP campaigns can be adjusted against real-time profitability and operational limits.
This dedication shows why they’ve been trusted by companies like General Mills, Trudog, and Oasis. The New York agency has also managed over $100 million in ad spend for more than 40,000 unique products, which shows their focus on scaling their clients’ revenue efficiently.
How to Choose a Good Amazon Advertising Agency in New York
We’ve looked at scenarios, but what’s the basis you should use when deciding on the right Amazon advertising agency for your B2B or B2C storefront? You can start with these:
Compare DSP Capabilities
As we said earlier in this guide, Amazon DSP activates full-funnel strategies and brand awareness campaigns in ways that the Sponsored Ads feature simply cannot do on its own.
Top New York Amazon agencies use DSP’s programmatic display to reach customers a lot earlier in the customer journey. And then combine that feature with advanced retargeting to double down on browsers that haven’t converted.
Your entire marketing ecosystem benefits from this, too. Because even your promoted ads look familiar to customers, and convert higher now.
Side note: Of course, simple Amazon ads can sometimes be enough. If you’re early-stage or have a small catalog, well-structured Sponsored Ads can drive consistent growth. Focus on keywords, bids, and listings before adding DSP or complex attribution layers.
Prioritize Total Advertising Cost of Sale (TACoS) over just Advertising Cost of Sale (ACoS)
ACoS is like basic Return-On-Ad-Spend (ROAS), or at least the inverse of it. Agencies can just bid on one less keyword to lower spend and call it a day. From where we’re standing, that just looks like they’re running scared.
In our experience, TACoS is the better metric because it measures your advertising efforts against total sales, including organic ones too.
So, if, for example, you manage to improve ACoS from 29% to 24%, that wouldn’t mean much if your listings don’t convert at the industry average, bringing total revenue down. But when the TACoS reduces with ad spend staying at the same level, you know* your advertising is building incremental lift.
* Disclaimer: TACoS doesn’t automatically prove “incremental lift, though” it’s a good proxy for it. We just like to be rhetorical sometimes.
We recommend asking agencies you’ve shortlisted about their TACoS policy. If they raise an eyebrow at you or can’t fully explain the link between paid marketing and organic growth, they may not be the one.
Advanced Bidding Management
Basic keyword research and bidding admin is the standard in a city with high concentrations of Amazon sellers like New York. In fact, Brooklyn alone houses 4% of all Amazon sellers in the United States. That’s effectively a seller for every 10,000 residents.
What you need is an agency that (at the very least):
- Offers reverse keyword automation by blocking the unprofitable search terms, and
- Dayparting that lets you bid by the hour.
These two are huge in New York because overnight wasted ad spend can suppress your marketing, making it next to impossible to take advantage of trends.
We’ve also found that the best New York Amazon agencies can create custom audiences for your DSP campaigns.
Consider Retention Rates
Retention rates tend to hover around the 70% point for Amazon agencies.
This means that if an agency is operating above that point, they have more satisfied customers with successful campaigns than most.
You can find some agencies' retention rates front and center on their websites, but we’ve noticed that you get a better picture when you just directly ask for specific numbers or references.
Transparency Reporting with a New York Track Record of Results
Even if you’re completely giving an Amazon advertising agency the reins to your marketing operations, you should still get complete campaign data, with all the information they use in making your key decisions.
We aren’t endorsing micro-managing, of course, but being in the dark on things like your keyword performance can be scary. More so, when you consider that only 44% of marketers analyze campaign performance weekly.
So make sure the agency has a reporting and communication style that suits you.
They should also clearly provide you with status reports and have case studies that definitively tell you their results in New York.
Their Integration of Amazon AI
With Amazon embracing AI implementation and even investing heavily in it, any agency worth their salt should easily answer when you ask about how they optimize for Rufus (Amazon’s chatty shopping assistant).
Traditional methods still have their place, but if an agency isn’t at least aware of recent developments, it means they’re optimizing for a system that no longer exists in some ways.
Connecting Organic and Paid Channels
An integrated approach to marketing on Amazon is the holy grail for getting past competition and breaking through when your sales plateau.
Many Amazon ad agencies have zero visibility into your TikTok shop, your website, and your Meta and Google ads. This makes it a big ask to correctly attribute the attention and conversions you get on Amazon to the channels that caused them.
So, a New York agency that treats Amazon like a vital cog in a much larger wheel of connected platforms, each part of a specific messaging ladder, is a guaranteed way to win in advertising in 2026.
Defining Your Marketing Scope: The Difference Between a Dedicated Amazon Agency and a General Paid Ads Agency
A paid ad agency and an Amazon ad agency will offer one or two similar services to your brand for the New York market, like:
- Campaign management,
- Budget allocation, and
- Performance tracking.
So wouldn’t I just want to stick with a PPC-only agency, you ask?
From our experience, you should not.
For starters, a general PPC agency will typically only do Sponsored Ads on Amazon. Conversely, the best Amazon agencies in New York have each stage of Amazon advertising down pat. This includes:
- Sponsored advertising
- Amazon DSP
- Listing optimization and separate bid management
- Frequent Amazon storefront updating
- Branded awareness through creative content
This means that while a typical paid agency will reach a ceiling once paid efficiency is maximized, an Amazon ad agency can take you higher with organic integration and retail optimization. The best Amazon-integrated agencies also use strategies that take advantage of every stage of the funnel to compound your growth across multiple channels.
And let's not even get into how even the best PPC-only agencies have limited Amazon-native insight. As we saw in the last chapter, this creates blind spots that make it hard for them to leverage cross-channel data or properly attribute incrementality to your creative on other platforms like TikTok Shop.
Full-service and integrated Amazon agencies don’t have this problem. They use TACoS, customer lifetime value, and blended CAC/ROAS to get full visibility into how Amazon's performance influences total business growth.
So, unless your goal is immediate results, with nothing more than a few quick sales, you can go for a PPC-only agency.
But for sustained conversions, LTV and healthy brand recall, working with an Amazon marketing agency is the better fit for your e-commerce businesses.
Conclusion
Selling on Amazon in New York means competing in a crowded market where visibility, conversion, and efficiency all affect growth.
Brands that scale are the ones that make strong decisions across advertising, creative, and retail execution, then adjust quickly when their performance dips (or improves!).
That’s why you need to choose the right agency.
Get on a strategy call with us today to get a detailed audit of your present Amazon performance setup.
And start seeing why we have a rapsheet as tall as the Empire State (figuratively, of course, have you seen the size of that building?)
FAQs
How long does it take to start seeing results with an Amazon advertising agency in New York?
You’ll usually see early signals in a few weeks, like better click-through rates or lower wasted spend. Real results, like stable growth and improved profitability, take closer to 2–3 months as data builds and optimizations compound.
How Do New York Amazon Agencies Handle High CPC in Competitive Categories?
Good Amazon agencies improve listings and creatives before fighting higher bids. That way, you’re not overpaying for traffic that doesn’t convert. And in the long run, it’s what leads to better conversion rates and targeting, and supports your ads.
Does Organic SEO Still Matter if I’m Running Paid Ads?
Yes, and it often makes your ads cheaper. Strong organic rankings improve conversion rates and reduce reliance on paid traffic. Ads can drive visibility, but SEO is what helps you sustain performance in the long haul.
How Do I Know When I’ve Outgrown In-house Amazon Management?
If growth stalls, your budget keeps increasing with few results, or you’re missing visibility into what’s actually driving performance - these are all red flags. However, most in-house setups struggle to connect ads, listings, and strategy at scale. Luckily, there are plenty of good Amazon ad agencies to choose from.