15 Retail Media Agencies That Outperform in 2026

Retail media is where buying decisions happen.

Sponsored product listings, on-site display ads, and retail data partnerships are reaching shoppers right at the moment they’re ready to buy.

But it's not simple.

Rising ad costs, diverse platforms, and the need for really sharp, catchy creative have made this a professional's playground. Which is why having the right full-service retail media agency in your corner can make all the difference.

Let's look at the 15 best retail media agencies in 2026 to help you find a partner that fits all your needs.

How We Evaluated The Best Retail Media Agencies

For this article, we judged the retail marketing agencies based on evidenced industry expertise, considering factors like;

• Certifications, 
• Satisfied past clients, and
• Proprietary marketing developments.

We also weighed past results and whether that success was repeatable, so we can say for certain that you’ll get measurable, significant results each time.

We also wanted credibility to be a factor, so we focused on agencies that support the best retail media networks across multiple regions, provide multi-channel services, and have a catalog of diverse creative assets.

Let’s get into it!

Want to understand exactly what retail media is before continuing? Check out our article on it.

15 Best Retail Media Agencies

Here’s what we consider to be the best retail media agencies:

1. Publicis Groupe

• Website: https://www.publicisgroupe.com/en/splash-en
• Location: 133, avenue des Champs-Élysées, 75008 Paris, France
• Core services: Connected TV & media, strategy, performance marketing, and content.
• Rating: 4.3/5 (G2)

Publicis Groupe was founded a hundred years ago and is one of the Big 3 advertising agencies in the world. Their proprietary CitrusAd platform (powered by Epsilon) is embedded into their retail media system for on-site and off-site activations.

They focus on closed-loop measurement and identity resolution, which means your campaigns will run on real purchase behavior.

They connect product, shopper, and media data to support full-funnel growth across global retail environments.

2. Omnicom

• Website: https://www.omc.com/
• Location: 280 Park Avenue, New York, NY 10017, USA
• Core services: Media, commerce, public relations, experiential advertising, branding, precision marketing
• Rating: 3.5/5 (DesignRush)

Omnicom merges commerce data, audience insights, and media execution with their proprietary Omni platform.

Their size allows them to buy retail media space from Retail Media Networks, which is why they can offer you tailored retail media packages over a broad range of media inventory.

They’re a great fit if you’re a big brand, but if you’re a smaller one, that size could hold you back, as senior members are likely to be unavailable with other projects.

3. 9AM

• Website: https://www.nine.am/industries/retail
• Location: 90 Broad St, 2nd Floor, New York, NY 10004, United States
• Core services: Media buying, influencer marketing, creative strategy, analytics, growth strategy
• Rating: 4.9/5 (G2)

9AM engrains retail media into a full-funnel performance culture to drive online and in-store traffic.

With a multi-retailer offering, they can provide a 360-degree approach to your campaigns with your preferred RMN, from Walmart Connect to Target Roundel, or even TikTok Shop. 

With advanced targeting capabilities such as behavioural targeting, lookalike audiences, and remarketing, you can define the kind of audience you want, and significantly improve retention rates and the lifetime value of your new loyal base.

4. Clearwater Agency

• Website: https://clearwateragency.com.au/
• Location: Level 6/19 William St, Cremorne VIC 3121, Australia
• Core services: AI Search, content production, ecommerce, social media
• Rating: 4.7/5 (Sortlist)

Clearwater Agency focuses on e-commerce performance growth as their main retail media approach.

And while that can be a limit, it’s also an advantage. Due to their experience, they have an edge in using social media and understanding emerging trends over traditional retail outfits.

This helps them drive online retail media sales and e-commerce growth for brands efficiently and at scale.

5. MONSOON Agency

• Website: https://monsoon.agency/
• Location: MONSOON GmbH, Torstrasse 201, 10115 Berlin
• Core services: International expansion, content marketing, German expansion, GTM
• Rating: 4.9/5 (Clutch)

MONSOON Agency is a digital marketing agency based in Berlin, focused on helping brands enter the German and wider European retail media markets.

Being in one of Europe’s key commerce hubs gives them a practical advantage for executing and managing campaigns across the region. On top of that, they use their proprietary data warehouse, built on insights from €200M+ in past campaigns, to create more informed retail media strategies.

6. Savvy Marketing

• Website: https://www.getsavvy.com/
• Location: 79-81 Borough Rd, London. SE1 1DN.
• Core services: App display, in-store retail strategies, online media services
• Rating: 4.9/5 (Trustpilot)

Savvy Marketing is a retail media and strategy agency that specializes in moving shoppers along the buyer journey.

They use digital touchpoints, like in-app banners and push notifications, and in-store experiential campaigns to help brands succeed online and offline, and make it easy for customers to choose them at the moment of purchase. 

Their work speaks for itself, with the agency receiving awards for retail and indoor/outdoor shopper campaigns like their Robinsons X Wicked campaign and Pay Day for Adidas.

7. Searchbloom

• Website: https://www.searchbloom.com/
• Location: 10808 S. River Front Parkway, Suite #3116, South Jordan, UT 84095
• Core services: Digital analytics, CRO (Conversion Rate Optimization), Google Shopping
• Rating: 4.2/5 (Trustpilot)

Searchbloom has a “profit-first” philosophy to retail media. While they lean more on Amazon ads and Google Shopping, they align marketplace advertising with margin targets and revenue efficiency rather than top-line growth. 

They use their ACE framework (Assets, Control, and Experimentation) to fine-tune campaigns through keyword segmentation, bid management, and continuous testing, keeping performance tightly optimized across the funnel. 

It’s a strong setup for clear ROI and transparency, though larger brands may eventually outgrow the level of scale and resourcing a mid-sized agency can offer. 

8. Digital Masters

• Website: https://digital-masters.de/en/services
• Location: Landmark 7, Schützenstrasse 5, 22761 Hamburg
• Core services: Programmatic display ads, banner ads, Amazon advertising, digital advertising
• Rating: 4.8/5 (Sortlist)

Digital Masters is a German-based retail media agency with a specialty in Google and Microsoft (formerly Bing) Shopping.

By tracking the data, we see that Microsoft Shopping reaches highly active consumers, with 68% of its audience shopping monthly, and 45% of Bing searches are dominated by home goods and electronics terms.

They focus on data-driven campaign execution and cross-channel optimisation to help brands improve visibility, conversions, and overall performance across marketplaces and digital retail environments. 

9. Reload Digital

• Website: https://www.reloaddigital.co.uk/
• Location: The Typewriter Building, 140 Borough High St, London, SE1 1LB
• Core services: Brand marketing, customer lifecycle marketing, creative design
• Rating: N/A

Reload Digital noticed how brands with in-store retail history struggled to leap into digital channels, so they rolled up their sleeves and have helped over 500 brands become digital powerhouses.

With their omnichannel retail marketing mindset, they’ve elevated brands with performance marketing, email ads, and SEO.  This means that brands can then convert consumers directly from a retailer’s app, website, or any other digital ad spot.

10. VML

• Website: https://www.vml.com/
• Location: 3 World Trade Center, 175 Greenwich Street, Floors 32 & 33. New York, NY 10007
• Core services: Brand experience, omnichannel commerce, commerce platforms, commerce marketplaces
• Rating: 4.3/5 (Clutch)

VML executes end-to-end media strategies for businesses that want to deploy media assets through globally recognized channels.

Aside from their deep experience with the biggest retail media networks, we also like how they support retailers in building their own media networks, including advertiser acquisition and high-level strategy.

Their Unified AI Platform includes tools like Brand Guardian and Commerce Intelligence, designed to share insights and improve retail media performance across brands.

That said, they still see digital retail media as fragmented and unstandardized, which can make full omnichannel execution more complex despite their AI-driven approach.

11. Single Grain

• Website: https://www.singlegrain.com/
• Location: 707 Wilshire Blvd, Ste 3630, Los Angeles, CA 90017
• Core services: Spotify Ads, Hulu Ads, Amazon Ads, E-commerce SEO
• Rating: 4.8/5 (Clutch)

Single Grain is a digital retail advertising agency that offers retail media services via marketplaces like Amazon DSP and several established, diverse Retail Media Networks, including Spotify and Hulu.

The agency has a three-layered approach to retail growth that combines paid ads, conversion optimization, and SEO in every campaign. And because their deep cross-channel data informs campaign decisions, they can consistently A/B test creative, allowing them to optimize funnels alongside ads.

12. Alpha Digital

• Website: https://www.alphadigital.com.au/
• Location: Suite 1.06, Level 1, 100 Collins Street, Alexandria, NSW
• Core services: FMCG, WooCommerce, Big Commerce
• Rating: N/A

Alpha Digital relies on data modelling and predictive analytics to build out retail media campaigns. In that way, they can combine marketplace ads with attribution systems that correctly map the customer journey across relevant channels.

This distinction is important because while a starter agency may have a really basic, uniform attribution modelling technique, like relying on the first-click or last-click, Alpha Digital prioritizes contextual tracking. This means that all the responsible channels for conversion lift during a campaign are given the spotlight.

13. MMK Marketing

• Website: https://www.mmkmarketing.ca/
• Location: Suite 934, 1 Yonge St, Toronto, ON M5E 1E5, Canada
• Core services: Strategy development, fractional CMO,
• Rating: N/A

MMK Marketing is a woman-led agency that provides retail services via household North American RMNs like Walmart, Amazon, and Lowe’s.

Self-acclaimed as the “Retail Experience Agency”, they build campaigns around detailed journey mapping that covers everything from pre-purchase touchpoints to post-purchase behaviour. All of this further emphasizes their belief in “sell-through” campaigns, because without substantial retail readiness, retail ads just add to inventory costs.

This approach has delivered strong results, including a reported 15x ROI on Amazon programs and a clear impact on overall business performance. 

14. Medallion Retail

• Website: https://medallionretail.com/
• Location: 212.929.9130 New York, NY
• Core services: In-store signage, retail displays, concept retail, print production
• Rating: 5.0/5 (Clutch)

Medallion Retail handles everything from conceptual design to the logistics necessary for the nationwide rollout of in-store signage and retail display. 

They’ve chosen to create ‘owned’ media opportunities in brick-and-mortar environments over an omnichannel focus.

And using their proprietary “8 Distinct Shopper Typologies” research, they create widely successful campaigns like the semi-permanent display they did for Zwilling.

15. Propeller

• Website: https://www.propeller.co.uk/
• Location: 42 Colebrooke Row, London, N1 8AF
• Core services: AI SEO, kiosk innovation, paid media, CRO
• Rating: 4.9/5 (Clutch)

Propeller thinks outside the box when it comes to shaping the user experience. Aside from in-store experiences, they also correctly identified that digital experiences mimic stores for customers who may not be exposed to physical displays so often.

Armed with this knowledge, Propeller literally propels retail media through a brand-led growth strategy that integrates paid campaigns with digital experience design, content, and performance analytics. 

What Makes a Good Retail Media Agency Great

In analyzing what makes a good retail media agency, we wanted to focus strictly on their approach to retail media marketing, abandoning surface-level benefits like “Has great case studies”. Factors like that matter too, but here are the exclusive deciders for the retail media space:

Multi-network offering for retail media

With the major retail media networks being run by megastores, the behaviors of ‘legacy shoppers’ could have a greater effect on your campaign than you think.

For instance, Walmart shoppers stay in stores longer on visits and prioritize affordability. But your average Target-enjoyer is willing to pay a slight premium, and even though they also enjoy browsing, they care more about faster checkouts than Walmart customers.

This can translate to how each crowd interacts with your brand, making it that much more pressing to work with agencies with a sizable suite ranging from Amazon Advertising to Walmart Connect and Target Roundel.

Understanding of the shopper journey

The best retail marketing agencies map out the buyer journey from awareness to decision and even beyond that to post-purchase brand engagement, often integrating loyalty program data to improve retention.

This includes understanding consumer mindsets, customer experience, and how users move across omnichannel touchpoints.

There’s no one-size-fits-all when it comes to executing retail media strategies, so we advise you to work with an agency that:

• Knows your ideal audiences
• Uses consumer behavior insights for campaigns, and 
• Models your entire marketing framework around your real-time shopper data.

Innovative and adaptable to tech dynamism

Retail media has seen the most changes to what works in recent times, with shifts in how consumers interact with ads, algorithms, and tech.

Innovative retail media agencies study the patterns and experiment with emerging trends constantly, so they stay head and shoulders above their clients’ competitors.

Data-led decision making

The driving factor of the rebirth of retail media is the ability to tie retail spend directly to how much revenue brands reel in, and any good retail media agency should know how to do this. 

What separates a good retail media agency from an amazing one is knowing how to track the effect of your marketing dollars on the customer lifetime value, clickthrough rates, conversion rates, and other engagement metrics.

This is why we suggest you check how detailed the reporting structure of the agency you’re considering working with is.

Brand alignment and emotional customer connection

Retail media has evolved so far beyond impersonal banner ads and just shouting your services in the boldest colors.

Retail media engagement now is about:

• The relationship brands can foster with their audiences, and 
• Maintaining those relationships through communities.

One way savvy retail media agencies keep and maintain these authentic bonds is through influencer marketing collaborations that encourage community building and engagement within micro-influencers’ audiences.

Converting through creativity

Another way to build authentic bonds with retail media is masterful storytelling. With the shift in retail media to vertical style content, retail marketing agencies need to tell stories that move audiences to take action.

And even in situations where it’s just a brand campaign, brand recall is more powerful than many analysts think, because it eventually converts to online and even foot traffic.

Conclusion

As we round out this guide, we have to remind you that there is no universal “best” retail media agency, only the best fit for your specific brand identity, margins, and growth goals.

The right partner depends on where your constraints are. And that could be anything, from acquisition costs, inventory, creative, or attribution clarity.

So before committing to any agency, settle on what you really want.

9AM works with brands to diagnose retail media inefficiencies like these, align spend with true business metrics, and build scalable growth systems.

Book a strategy call to discuss your current setup and expose where your bottleneck lies. So you can start plugging it up with omnichannel strategies that bring in those conversions.

FAQs

What services do retail media agencies offer? 

Retail media agencies traditionally offer in-store and display marketing services, including local store marketing, in-store activations, and digital advertising. They also provide social media marketing, e-commerce optimization, brand and digital marketing, and creative production services to help brands improve offline and online sales.

How much does a typical retail media agency charge?

In general, retail marketing agencies charge anywhere from $50 - $300 per hour for their services. For larger-scale productions and campaigns (e.g., creative + media buying), they’d charge on retainer, and upfront fees could range anywhere from $1000 - $20,000.

Why should retailers work with retail media agencies instead of running campaigns in-house?

Because of media buying costs. Agencies can often secure better rates through ongoing partnerships and consistent campaign volume. Agencies also bring industry expertise and up-to-date knowledge of retail media trends, something that would be expensive and hard to replicate in-house without stretching your budget.

Appendix

1. MarketingLTB: https://marketingltb.com/blog/statistics/bing-statistics/
2. S360 Digital: https://s360digital.com/news/s360-acquires-reload-digital-in-the-uk/
3. MMCG Invest: https://www.mmcginvest.com/post/walmart-vs-target-an-analytical-comparison-of-two-american-retail-giants
4. PRNews: https://www.prnewswire.com/news-releases/omnicom-reports-fourth-quarter-and-full-year-2025-results-302691987.html