Amazon Ads
Amazon advertising
Help shoppers find and choose your products. Plan Amazon campaigns around search demand, product detail pages and sales performance.
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Amazon campaign formats
Plan Amazon campaigns around product visibility, customer demand and sales.
What’s included
Sponsored Products
Promote individual product listings to increase visibility and sales
- Keyword targeting
- Product targeting
- Category targeting
- Automatic campaigns
How it works
A closer look.
Advanced Targeting
Use shopper intent and product relevance to guide targeting.
- Keyword targeting
- Product targeting
- Category targeting
- Interest targeting
- Demographic targeting
- Behavioral targeting
- Lookalike audiences
- Remarketing audiences
Campaign Optimization
Advanced optimization strategies for maximum Amazon performance
- Bid optimization
- Budget management
- Dayparting strategies
- Negative keyword optimization
- Search term analysis
- Competitive intelligence
- Performance monitoring
- A/B testing
Client stories
The work behind the numbers.
Working together
Questions about working together.
How does 9AM decide which Amazon ad format to use first?
We look at your product’s sales history, search visibility, competitive position, and campaign goals. Sponsored Products are usually the first choice for direct sales, while Sponsored Brands and Sponsored Display are better suited to brand discovery, retargeting, and broader category reach.
Can you improve Amazon ad performance without increasing the budget?
Yes. Our team can reallocate spend toward the products, keywords, placements, and campaign types that are performing most efficiently. We also reduce wasted spend through bid adjustments, negative keywords, search term cleanup, and tighter targeting before recommending a larger budget.
How do you decide which products should receive the most ad spend?
We compare margin, conversion rate, inventory, organic rank, sales velocity, and growth potential across the catalog. More budget usually goes to products with strong margins, reliable conversion, and room to scale, while weaker listings are improved before receiving heavier investment.
How do you balance branded and non-branded keyword campaigns?
We separate branded and non-branded terms so their costs, conversion rates, and contribution to growth can be measured clearly. Branded campaigns protect existing demand, while non-branded campaigns reach new shoppers across relevant product and category searches.