Walmart Connect

Reach America's largest retailer audience with Walmart Connect advertising. Leverage first-party data and omnichannel reach to drive sales at scale.

Walmart Connect Solutions

Comprehensive advertising solutions across Walmart's digital ecosystem

Sponsored Products
Increase product visibility on Walmart.com search results
  • Keyword targeting
  • Product visibility
  • Search result prominence
  • Mobile optimization
Display Advertising
Brand awareness campaigns across Walmart's digital properties
  • Homepage placement
  • Category page ads
  • Brand storytelling
  • Video integration
Walmart DSP
Programmatic advertising to reach Walmart shoppers everywhere
  • Cross-device targeting
  • Audience segmentation
  • Lookalike modeling
  • Attribution tracking

First-Party Data Targeting

Access Walmart's rich customer data for precise audience targeting

First-party Walmart data
Purchase behavior targeting
Demographic segmentation
Geographic targeting
Seasonal shopping patterns
Category affinity
Brand loyalty insights
Cross-category targeting

Walmart Connect Results

Proven performance across Walmart's advertising platform

280%
Average ROAS
65%
Lower CPC vs Amazon
150%
Sales Growth
40%
New Customer Acquisition

Trusted partnerships

Certified Partners

TikTok Certified Partner
Meta Certified Partner
Google Certified Partner

Why Choose Walmart Connect

Unique advantages of advertising on America's largest retailer

88% household penetration
Access to 150M+ monthly visitors
Lower competition vs Amazon
Growing marketplace ecosystem
Omnichannel integration
First-party data insights
Cost-effective CPCs
High-intent shoppers

Omnichannel Excellence

Bridge online and offline shopping with Walmart's omnichannel capabilities. Drive store visits, online purchases, and pickup orders through integrated campaigns.

Store locator integration
Buy online, pickup in-store
Cross-channel attribution
Local market targeting

Walmart Connect Opportunity

  • • 4,700+ stores across the United States
  • • 220M+ weekly store visits
  • • 37% of US grocery market share
  • • Growing e-commerce platform with 74% YoY growth
  • • Lower competition compared to Amazon advertising

Ready to Advertise on Walmart?

Get a custom Walmart Connect strategy to reach America's largest retail audience